Whether it is media images, pressure from friends or inappropriate advice, young women often don’t consider some of the most interesting and best paid jobs.

We believe that girls should be given the option to choose from the widest variety of career options and not be limited by outdated thinking.

The WISE Campaign encourages girls to stick with maths and physics, and consider careers in the areas of science, engineering and construction – enabling young women into successful careers which can change the world.

We do this by listening to girls and understanding

their concerns, then communicating these messages to the wider world.

WISE takes a creative approach, injecting colour and inspiration into these career opportunities, offering innovative models, tools and approaches to engage and support young women.

“Reading the WISE website made me change my study options to include physics” - Saranja, 16