I believe in the simple solution.

I believe integrity of editorial applies to the visual too.

I believe design is hard — over-design is easy.

I believe the pencil's more powerful than the computer as a tool of thought.

I believe there should always be time to k e r n.

I believe in white space.

I believe great design software doesn’t produce great design.

I believe it should always be about the work.

I believe expertise counts more than opinion.

I believe typography tells it's own story.

I believe a great execution can’t fix a bad idea.

I believe in aptitude over attitude.