A collection of photographs from 2007 to the present documenting outdoor advertising on billboards along the Santan Freeway Loop 202 in the southeast valley of Phoenix, Arizona between I-10 and the Price Freeway Loop 101 in Chandler 85226.

The westbound bulletins target traffic driving towards Chandler, Phoenix, Ahwatukee, Tempe and I-10.

The eastbound bulletins target traffic driving towards Chandler, Gilbert and Mesa along the Santan Freeway as well as traffic exiting at S. McClintock Drive that goes to Chandler Fashion Center Mall. The eastbound bulletins also target Santan Freeway traffic exiting onto the northbound Price Freeway Loop 101 going towards Chandler, Tempe, Mesa and Scottsdale.

The audience is an affluent, young, well-educated demographic living, working, shopping and playing near a regional lifestyle center and high tech corridor. The billboards are close to Chandler Fashion Center (super-regional luxury mall and entertainment hub), Lone Butte Casino and the Price Corridor, a science, technology and financial services employment hub that is home to Intel, eBay/PayPal, Microchip, Orbital ATK, General Motors IT Innovation Center, Wells Fargo, Bank of America, GM Financial Services and others. Here is a demographic profile of the surrounding billboard neighborhood. Within a 5-mile radius:

Estimated Population: 205,987

49.2% Male / 50.8% Female

Median Age: 35.5

Total Housing Units: 86,723

Average Household Income: $85,598

Average Household Net Worth: $502,096

Nearly 50% of the population (age 25+) has a college education

Businesses: 9,785 / Employees: 147,146

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