At Joyce & Girls, we strive to make the most out of life, for our products, employees, and customers alike. We don't believe in simply fitting in, but rather encourage everyone to be their best selves, always questioning and striving for more, while never forgetting to smile.

Our founder, Murielle Sapart, was a free-spirited, colorful, and elegant woman, inspired by design and shapes that led her to run three seasonal brands, which merged in 2013 to form what is now known as Joyce & Girls. Her desire for garments to liberate the body and grant effortless freedom of movement lives on through our brand.

Now in its second generation, Murielle's two sons, Tristan & Nelson Pirouz, continue to spearhead the brand with a clear vision, building on its expressive and playful values. We create our prints and corresponding colors in-house with our Italian fashion and graphic designer team. Each print takes an average of 190 working hours to prepare, resulting in a sophisticated fusion of colors and exclusive silk that flatters the tasteful, fresh, confident woman.

Our product line includes apparel, beachwear, silk accessories, footwear, and handbags, all embodying the free-spirited and expressive approach of Murielle. Today, Joyce & Girls is sold in 500+ department stores and multi-brand boutiques stretching from Paris to Tokyo and St. Barth to Marrakech.

At Joyce & Girls, we aim to contribute to the movement of breaking the status quo of fitting in and creating beautiful, abstract, and colorful minds. We dress the daring and build the next generation of change-makers.

Tristan Pirouz, Co-Owner