Building affordable luxury

A mobile app through which you can get diet plans and customise with ready-to-microwave healthy food daily for weight loss or healthy eating.

A QATARI START-UP STORY

As a bootstrap start-up grown in Qatar, Dieture focused on convenience and luxury by eliminating several hassles the customers faced in signing up at a traditional diet subscription provider.

We did this by using technology and partnering with 5-star hotel brands.

OBSESSION FOR QUALITY

Dieture outsourced its food production to five-star hotels.

The production was first outsourced to W Hotel for the first year and a half when it started. We later moved to Intercontinental Hotel and JW Marriott, all in pursuit of food quality. We also tested other non-hotel caterers to meet the needs.

Unimpressed by the quality we received, in 2022, we finally built our top-of-the-line kitchen and assembled an exceptional culinary team.

THE APP: THE GAME CHANGER

Our mobile application, integrated with our software, allows customers to flawlessly self-subscribe and manage subscriptions - make meal selections, manage intolerances, adjust calories, and even talk to dietitians.

We take the app experience very seriously. Dieture has built a technology division in Qatar and Tunisia to build and manage our technology. Our latest mobile application offers some extensive features which will blow your mind!