Passionate Lead Visual Merchandiser at Lush Spa Birmingham with half a decade of experience. Focused on identifying opportunities to maximise profits and drivers while forming an immersive and interactive 5* customer journey, always improving how the store is sold and shopped from. Created a memorable and profitable shopping experience representative of our brand and anchor stores utilising out-of-the-box thinking and the wider image of the company. Strong experience creating hand-written PoS and AutoCAD generated drawing packages for future, data-led store plans and changes, working collaboratively with senior management. Successfully increased profits across the board through identifying sales opportunities using data analysis on Looker, forecasting trends, consistent SMAs and creative MFS. Monitoring of merchandising successes, reporting this back to the senior manager and adapting to any new standards given by the SSP team. Recently earned a place on the SSP talent pool to lead and support refits, sign writing and merchandising across the wider business. Strong managerial and time management skills training and leading teams for overnight interior changes and window installations in LUSH’s biggest shop front window, creating resources for all to refer to for independent development.