Color Theory is a fast fashion brand dedicated to women, to provide them a feeling of being fabulous and comfortable every single day. Legally registered as Color Theory and having it's registered office at No. G01, V-Step road, Kempapura, Yemlur, Bangalore, Karnataka, India. Founded by Soumya and Juby, Color Theory has come a long way from its beginnings in Bangalore, in early 2019. Having decided to quit their day jobs, Soumya and Juby’s collective passion for the latest trends in fashion, drove them to do tonnes of research on how to get the best fashion from across the globe, into India at the most affordable prices possible.