Upgrading product packaging is a well-thought-out process. It has all the potential to bring in new customers and increase your revenue, but it generally takes time for you to see results because you don’t know about the consumer response until the product reaches the doorstep. The thing is, you can have that much-needed response quite sooner. Digital advertising is there to help you.

If you haven’t been utilizing Facebook advertising to its true potential, now is the time to move into this realm. These ads can showcase your products and brand in the way you want. It can turn out to be the best way to know what your customers think about particular packaging design. They might not say anything about the packaging alone, but their overall positive review will be proof that they have positive thoughts.

In this article, we will show some examples of how companies incorporated custom product packaging into their digital marketing campaigns.

Causebox

This company works on the development of season-based packaging of whatever product you are selling. The best thing about them is that they use environmentally safe materials to contribute to making the world a better place.

According to most of their satisfied clients, they work remarkably well not only on the products but also their packaging. The artistic work they do with the packaging represents the product within. They also take care of the relationship between the product packaging and the season.

Sock fancy

Sock Fancy changes the box design with the season, and their online campaign generally uses a GIF image that shows the change of socks with every season. Socks alone might not be quite an attraction, but the way these socks change in an image is fun to watch. The background color of the image is light green, and that of the box is dark green, which makes the box pop out.

The Sill

You may not have heard much about the online ordering and shipping of plants. The Sill does it and does it quite well. They aim at delivering healthy plants at your doorstep.

The GIF image used in the promotion of this brand makes the overall approach look quite professional and polished. The video and GIF image showing the unboxing of the plant shows another very relevant aspect: the safety of the plant during shipping. The box design and overall structure seem to protect the plant from any harm during the shipping process.

The way you package your product also decides how satisfied your customers are going to be when receiving the product. Displaying a package through social mediums can allow your brand to receive a positive response even before your product reaches the doorstep.

The only pitfall of digital advertising is that you have to bring the store to the customers rather than bringing customers to the store. It means that you will not be able to know the quick response that your customers show when they have their products in hand. The set of advantages, however, outweighs the disadvantage by a significant difference.