On-Point Photography (WA) was established in 2018 by owner and photographer, Robert Fullgrabe. Robert commenced photography as a hobby, gathering candid snaps of family and friends, private events, extending to the occasional landscape or animal. Robert has the ability to capture beautiful images, seeing moments others miss or aren't ready to explore.

Robert's passion for photography grew into collaborations through "Group Shoot" events, allowing other artistic people to get together to share their passion, skills and knowledge. This lead to further networking and partnerships with models, photographers, Hair & Makeup Artists (HMUA), stylists and more.

Roberts networking and collaborative exploration has seen him work with published models such as Indigenous model Danara Michael, and Inked Alternative Model (Blood Barbie) Leah Peterson. Robert has also been privileged to work with WA born musician and singer/songwriter Billy Woodley, who commissioned works for use of advertising posters, as well as publication of his self titled album "Billy Woodley" in 2022, which in Robert's words "Is an honour".

Driven by the passion and opportunities, in 2020 Robert commenced his studies to complete his Diploma of Photography, working alongside local WA based AIPP (Australian Institute of Professional Photographers) Members and lecturers. Although at this point Robert had gained knowledge and understanding through self educational methods, this opportunity assisted with refining and honing his skills. A move to Sydney late in 2020 opened the diverse doors of the industry for Robert, with the prospects of high end opportunities within the industry.

As an Indigenous photographer, Robert strives to work with people from all forms of life, with a continual focus on working with Indigenous people. Robert's work with Indigenous people encourages self-esteem within each individual, helping them on their journey to connect back to their roots (connecting with country) where possible. Such inspiration comes from fellow Queensland Indigenous photographer Trent White. Robert's aspirations are as culturally specific as Trent's, with the intentions to work state-wide, for both non-commercial and commercial purposes.

It is Robert's mission as a photographer to provide work and services that are not only fun, energetic, informative and enjoyable, but are value for money and "On-Point".