Migrants as Messengers (MaM) is a peer-to-peer awareness-raising campaign that empowers young people in West Africa to make informed decisions about migration.

The campaign is carried out directly by returned migrant volunteers who share honest accounts of their migration experiences with their communities and families. Through interviews and on-the-ground activities, these volunteers engage their peers so they too can share their stories. Authentic storytelling, peer-to-peer engagement, community activities, and dissemination through social media and messaging platforms makes these stories accessible to wider audiences, including local decision makers, community leaders, religious leaders and potential migrants. This project captures the candid and emotional stories of returned migrants and their communities.