Jessica Denay is a former teacher, she started Hot Moms Club in 2005 and has been featured on over 100 television shows and magazines as a mom trend expert. She was known as the "Celebrity Wing Mom" and produced baby showers and events for dozens of Hollywood Moms. She is the author of the Hot Mom's Handbook series (HarperCollins). She helped grow her social media following to over 6 million, making it the largest moms group online- in 2018 she and her partners sold the company to Moms.com