Joey Zucchelli, a lifelong swimmer and water enthusiast, searched the market for something to support her head and neck while swimming and participating in water fitness activities. She tried using kickboards and noodles, but found these items provided little support for her head and neck. What she wanted was some type of cushion and support that would allow her to float or swim laps hands-free. Joey bounced her idea off her friend Debra who loved the idea. Debra came up with the name Nekdoodle® and so with the idea and the name, the grassroots business known as Nekdoodle®