The Earth Care Awards (ECAs) is a joint initiative of JSW and The Times of India group, the campaign highlights locally evolved climate friendly practices in the production and consumption regimes across multiple sectors with special reference to climate change. It recognizes the actions and innovations for climate change mitigation and adaptation by communities, entrepreneurs, large scale industries, women led enterprises and urban bodies. The award recognizes, verifies, and promotes the replicable initiatives and interventions on the greenhouse gasses (GHG) emission reduction, natural resource conservation, energy efficiency improvement, development and promotion of innovative eco-friendly alternatives across various sectors of development.