Founded in 1999, entrepreneur Roger and aromatherapy expert Sakina Buoy identified a gap in the market to produce beautiful, honestly-priced luxury toiletries. Following initial success of producing private label body care for other companies, the business then developed their own distribution range. Over the last two decades, trade fairs all over the world have been used to build brand awareness and develop many trusted customer relationships. We now proudly sell our products in over 50 countries worldwide!

Our Products

We are dedicated to sourcing the very best quality ingredients to create the perfect fragrance and formulation. We are honest about what ingredients we use, and wherever possible use natural extracts in our products. All our products are free of Parabens and SLS and everything we do is tested in-house as we believe strongly against animal cruelty, hence why we refuse to sell to China where animal testing is mandatory. Each year we introduce new products and review our existing collections based on customer feedback and industry trends.

Design

Design is at the core of our business. Our large team of extremely gifted designers tirelessly create exquisite packaging for each product. Our designs range from traditionally classic to humorously contemporary and consideration goes into every detail. Our products are the whole package; beautiful both inside and out!

Manufacturing

We manufacture products in the UK, Portugal, Belgium, South Africa and China, as we understand budgets vary and this enables us to offer a range of different price points. We also own Serendipity, an excellent manufacturing facility in South Africa which allows us to support the local community.

Our Brands

Our distribution range includes the following collections: Naturally European, Aromas Artesanales De Antigua, Delray Beach, Floral Bouquet, Tropical Fruits and our MR men’s range. You can purchase these products from our UK and US websites, many UK & US stockists and via international distributors.

Our headquarters are based on a farm estate in South West England and we have another office in Florida, which supports our US business. Ultimately, we design, manufacture and distribute products we are proud of and would happily use or give to our loved ones.