Aditri: Sanskrit name for Goddess Lakshmi symbolizing prosperity, wealth, creativity & elegance; a contemporary Indian woman - confident of her choices. She knows what will look good on her, her home, her husband and her family. She is the symbol of balancing tradition with progress. She is conscious of the quality, money spent on her purchase and her style quotient.

We are a lifestyle e-commerce company. We seek to celebrate the modern Indian woman, the harmonizer - woman who values & takes pride in her traditions. Wants to be seen in sync with today, she is not a fashion victim and yet wants to stand out. Indian traditions including arts and crafts were a part of her everyday life, her dreams, stories & fantasies she grew up with. Even today, these form a repertoire of her prized possessions, her collectables, and her inheritance. While she would want to use these today, she is apprehensive of these products being too unwieldy, out of fashion or being perceived as outdated / out of sync with today’s modern lifestyle.

Aditri seeks to bring in traditional arts and crafts with their definitions and renditions redefined and reinvented catering to the evolving tastes of the new age Indian women. We would also like to use Aditri as a platform to showcase the rich cultural diversity of India, its traditions, design ethos and aesthetics in sync with contemporary India.

It is also our endeavour to empower the craftsmen, the artists and the creators of these arts to showcase their talents. Provide an opportunity to our consumers, to co-create, learn and appreciate, share her thoughts. We seek to make our consumers feel involved, feel good about possessing a cherished collectable.

Aditri also seeks handmade art and crafts for today’s young generation who have just begun their journey to create their own identity. These crafts are beyond all geographical boundaries with a twist. The idea is to help who seek to try something different, something unique and more pocket-friendly, something which they can flaunt effortlessly. In simple words “effortless fashion”. We will handhold them to this world of styling and help them assimilate simple things to create cherished memories to carry forward.

We believe in personal touch; each creation is handmade, sourced from artisans across states in India. We curate unique collections that resonate with our philosophy of keeping ‘real things in life alive.

www.aditri.co.in