Since its foundation in 2004, HUB has remained focused on its main objective, to only design high-quality footwear that is truly timeless. The brand represents an athletic, metropolitan lifestyle, combined with a clean, minimalist appearance. An attitude and style that is expressed clearly throughout each collection. HUB’s founder Huub van Boeckel, a former professional tennis player, never lost his strong mentality or his love for sneakers – which inspired him to start developing his own sneaker. Each season, these characteristics are closely observed and will serve as an inspiration to reinvent some of the classic designs, resulting in a must-have for the next season.

Materials, patterns, style and subtle details are all reworked in order to create a unique range of clean, minimalist styles, thus staying true to the roots and ideals of this Dutch firm.