My name is Preslava Gancheva and I am an amateur photographer.

My interest in photography was triggered by my years-long practice in tourism, and work, related to the advertising of tourist destinations and attractions, and events organising.

In the dynamically developing internet space, the quality representation of tourist products through professional use of pictures, handling with contemporary visualization programs and the ability of maintaining websites, pages in Facebook and other social networks, is a key approach to launching of a certain tourist site, its promotion, and is a guarantee of a lasting presence on the market.

Team working of the marketing departments, the Public Relations agents, tourist agents and the people, directly involved in the tourist process makes the site (the activity respectively) successful and competitive.

I believe, that photography and the visual means of communication in general, besides being art, are some of the most powerful elements of the contemporary tourism and that each participant in the tourism business makes use of these advertising means, being aware of the power of the visually represented information.

Just one quality photo or a well-made video can attract more tourists than a good written text. The professional combination of text, photography and visual effects leads up to the full trust of the potential client, and makes the trader a preferred one, for cooperation by the tourist agencies, advertising companies in the sphere of tourism and all the other members of this branch.