It is important to make sure that your press release is properly formatted before you decide to distribute it.It does not matter whether you are going to send press releases to the media or you would send out press releases to your email list. What is important is that they will have expectations from you.There is a chance that you will lose your credibility if the release does not fit what the proper format truly is. There is a chance that your audience will get confused and you will lose your credibility.Making sure that this checklist is followed will help you in the process of releasing your press releaseA Prevailing Headline - You would want something that will be noticed by the people.Make sure that the main headline is something that will make people's heads turn and something that is relevant to the present times.The eye catching headline must be followed by an equally strong subheading which supports what the headline has got to say then the first paragraph.Inducing First Paragraph - You have to let your readers know in the first paragraph alone what your release is going to be about.This paragraph is considered the most significant so make it happen.The content of your press release should be understood by people so letting them know your identity can be crucial too.No Slang or Jargon - There are times when the body of the press release has not been checked properly and there are unprofessional words mixed in with the body of the text.When you write a press release it should not only be understood by people who are working in the same industry as you. The language should be understood by everyone who would care to listen and be informed.Triple Check Details - It is important that you are going to check how correct your information is. Even if you have checked it once, check it twice and then three times to be sure that no inaccuracies will be apparent.You should make use the most recent data that you can get although you should know this by now.Test Out Your Links - When you have a press release, almost all the time, there will be links that will be included there. The links may be all different but they have to be tested to make sure that they are all working.You would not want anyone to experience landing on an error page.Avoid Indistinct Facts - There is a possibility that you may be tempted to add Clichés in order to make it more exciting for your audience but this might only leave them confused.Clichés can be hard to describe at certain timesThe use of figurative language which is considered to be informal should be minimized with the use of press releases because press releases are similar to news documents.How's Your Hook - if you are not sure if your press release is engaging enough, what you should do is make sure that you will read your press release all over and over again. It will help you realize if you are going to get through them or not.If you are a bit hesitant to distribute your press release just yet, you have to ask yourself that if you are in their place, would you care for the release. If not, postpone it first.Keep on revising the press release that you have made so that you can be sure that you are going to release something that your audience will truly understand and appreciate.Ensure Your Multimedia - There is a great possibility that you plan on using the multimedia in order to support the release but using the wrong multimedia or using multimedia that is not related to your release will cause problems.With anchor text, hyperlinks and relevant keywords that are available, these things will help so that the body of the press release can become important.Clear Problem and Solution - You should make sure that you will show the problem perfectly and it should also be clear how the solution can be applied to make the problem go away.Just the Facts - The press release information that you should give should be based on the truth and nothing but the truth.Clear Call to Action - Make sure that the crowd understands what you are doing perfectly and they see it clearly.Contact Information - Is your contact information already clear? This means that whenever your reader would like to ask some questions, it would be easy to contact you.Having this handy checklist on hand will make sure that you will not make any mistake in distributing your press release.It's the best way to ensure that your release is ideal and that you will be able to achieve your press release targets.