ZigZagZurich is a new lifestyle brand founded and based in Switzerland in 2013. Our fundamental interest in off–stream and our passion for design led us to looking at the ready made home textiles and accessories market and thinking what is missing from it today.

As demand grows for more art and design and less mass commerce in products, ZigZagZurich is a platform for consumers who appreciate originality and good design. We offer consumers a new way to enjoy art whilst supporting artists and discovering new talent. The platform offers a range of home textiles and accessories produced from the finest luxury materials without the luxury price tag. ZigZagZurich is a global platform shipping to all continents around the world.

Team

ZigZagZurich is the brainchild of two people from two different backgrounds, design and technology with one shared vision – to bring a new dimension into lifestyle products sold directly to consumers globally and powering the design community with a fresh business approach embracing social and ecological aspects at the same time.

The founders of ZigZagZurich have worked for over 25 years in the luxury decor and textile industry. They developed a passion for unconventional design and innovative production techniques with fabrics. During this time they produced one off textile concepts for art installations and high-end luxury projects around the globe. Working on these projects they began to see fabric just like any piece of art, and soon their clients began to believe the same.

The founders had a strong appreciation for the creative ideas behind the textiles they worked on and the craftsmanship of the production, and felt this was missing in the home textile market. With a passion for different techniques and inspiring people they founded ZigZagZurich.

Brand Values

ZigZagZurich sees itself as part of the art and design community. Through ZigZagZurich consumers can discover new artists and follow their work outside of ZigZagZurich, exposing the artists to a large and receptive audience. It is important to us that we work in a positive way with the art community, using high quality materials and traditional production techniques and working closely with them during the design and production process.

We work with artists from a broad spectrum covering fine art, digital, illustration, avant-garde and more. By adopting this approach, we ensure there is a wide range of creative ideas and inspiration, and thus bring lots of fresh ideas into the ready-made home fabric industry.

With very different backgrounds, and working in different ways, its interesting to see how each artist translates their work into the medium of textile, and transforms it into something that people will love. There is a strong sense of the artists work in each design, whilst still retaining a connection with the skills of traditional textile design.

ZigZagZurich also offers complementary products from our partners including bags, beauty products and accessories, all very distinctive and with the same values in traditional artisan production and design.