We have spent years refining and developing the basic concepts of W.A.R and at this point, we feel ready to release our vision and ideas to the world. Our goal is to take urban street wear to the next level by creating a movement, not just a clothing line. Life is too short to blend in with the rest of society, therefore our brand promotes individuality and creativity.

The name of the brand is Wild and Rich, but we understand that everyone has a different perspective and way of expressing their wild and rich lifestyle. This is why we make it a priority to give our consumers a say in what goes on in the company. We want our designers to feel free to express themselves without boundaries and limitations. We want our consumers to feel refreshed and inspired when they look at our designs. It should open their minds to a new way of living and encourage them to develop their own distinctive identities.

Our brand is going to motivate the younger generation to explore within themselves and realize that they are the future. They have the power to make a change and lead our world into a brighter and better direction.