When you buy something online, what's the first thing you do? If you're like most people, you read the customer reviews.

At Vitals, we decided to apply customer reviews to something a lot more important -- your choice of doctor. It should be common practice to comparison shop for a physician, just like buying a car.

We believe that transparency is at the root of health care reform. We have the industry’s largest database of doctors and dentists in the United States and over 3 million unique patient reviews.