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Bar Aberto Refreshed by Coca-Cola

Open to you

The name and the architecture of the space suggest a brand literally open.

The identity developed refers to an imaginary bar atmosphere. The

typography was created exclusively for Bar Aberto, as well as a

library of dingbats that relate the space, the football club and

Coca-Cola. The identity and dingbats elements are embodied in physical

space by the use of various materials such as fabric, polycarbonate,

black lights, neon, among others.

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Uploaded on May 21, 2013
Taken on May 10, 2013