This is Pacifica
Bar Aberto Refreshed by Coca-Cola
Open to you
The name and the architecture of the space suggest a brand literally open.
The identity developed refers to an imaginary bar atmosphere. The
typography was created exclusively for Bar Aberto, as well as a
library of dingbats that relate the space, the football club and
Coca-Cola. The identity and dingbats elements are embodied in physical
space by the use of various materials such as fabric, polycarbonate,
black lights, neon, among others.
Bar Aberto Refreshed by Coca-Cola
Open to you
The name and the architecture of the space suggest a brand literally open.
The identity developed refers to an imaginary bar atmosphere. The
typography was created exclusively for Bar Aberto, as well as a
library of dingbats that relate the space, the football club and
Coca-Cola. The identity and dingbats elements are embodied in physical
space by the use of various materials such as fabric, polycarbonate,
black lights, neon, among others.