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If you are in the Boston area there is a good chance you recently read about Powahouse on the cover of the Boston Globe. A Powahouse is a small apartment building that packs a big punch. It’s also a Boston-based project, currently incubating, that’s scheduled to hatch first thing in 2010.
The basis for the name “Powahouse” comes from the fact that this project is a way for homeowners to make their apartment a renewable energy power plant as well as the idea of setting a powerful example in efficient design and construction. When we first met to discuss their new identity the client expressed their desire to balance the playful take on the word Power with a more serious mark.
The concept for this logo stems from the idea of a carbon footprint, or better yet, the lack there of. The focal point is the stark, white house-shape formed in the negative (or positive if you will) space between the dirty, inefficient homes. The type is clean and modern reflecting the ideals of Powahouse.
Done via Alphabet Arm Design
Guerrilla gardening is a popular movement in cities worldwide. People from all walks of life, from hippies to hipsters, have gotten involved to help beautify their gritty surroundings. We wanted to harness this urban enthusiasm for gardening as a way to raise awareness about Miracle Gro outside of the suburbs. To do this, we created a new line of Miracle Gro products for the guerrilla gardener: Guerrilla Gro.
To help with perspective, I used Illustrator's Blend tool, which created perfect concentric rings for the base. Just nudging the ellipses up added the correct perspective.
After the first few sketches of the new shape, I immediately set out figuring out how to make this work, and how I would tackle drawing this in Illustrator.
Client:
Parish of Little Venice, London, C of E Church
Brief:
To design a logo and stationary for the Father Gary Bradley c/of The Parish of Little Venice.
Logo vectorised to expand onto signage and events promotion.
Stationary included hand made paper with a 18c gold die-stamped logo, business cards, compliment slips, and bespoke envelopes.
Collaboration with:
Rory Dobner
This design was composed for a design contest for a start-up company. Behold Creative always likes to participate in design contests so they jumped at the opportunity. The company, Bipolar Design, wanted a logo that was modern in appearance and something that could be used as a logo without having the company name present. Behold Creative produced a sleek iconic logo that met their requirements. This was a large scale contest with many entries. Although Behold Creative was not selected as the winner, they finished in the top few of designs.
This logo has been created for a programmer who created an online product which creates datafeeds for CafePress Shop Keepers.
We were also asked to create a 3D eBox for his product which would be used to help advertise the software package on the client's website.
Company rebranding exercise using Maple Donuts. The company has been in business for quite a long time, I thought it was time to freshen up their look a bit. Created in Illustrator.
One of the logos (of a set) designed for the Katalyst Partners / Apps4Rent family of websites.
To visit my Chief Alchemist website => CA10.us/FlickrLogoSet1
Logo/branding designed for the May Foundation located in Chicago. Simple two-color color scheme; a medium brown and medium teal-blue. Designed for a couple – the logo was meant to incorporate a feminine/masculine look using typography – a script and simple serif.
TechAway Said We aim to become a nationally recognized brand in the technology disposal and computer recycling industry.
© TECHAWAY
This logo was designed for an IT consulting enterprise. As asked by the client, it consists of a multitude of cogs (one of the smallest, yet necessary part of a machine) entwined into a sphere, symbol of perfection. The implication of a perfect whole made out of small parts is evident. The gradient effect makes an already effective logo even more edgy. The missing cog stands for the client, the final part waiting to be inserted into the perfect machine.
Logoentwicklung für einen Business-Coach. Der Mensch im Mittelpunkt und die drei Farben waren vom Kunden vorgegeben. Die Farben wurden kreisförmig in einem Prozess angeordnet. So steht der Mensch automatisch im Mittelpunkt, geht dabei aber durch den Kreis und überschreitet somit eine Grenze.