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Puerto Madero, Buenos Aires: A vibrant glass display case presents an array of meticulously sculpted gelato flavors, capturing the essence of Argentina’s refined dessert culture. Each container is filled with velvety swirls of classic South American favorites, ranging from the iconic dulce de leche variations to sophisticated dark chocolate and tropical fruit infusions. The soft, ambient indoor lighting reflects off the protective glass, highlighting the rich textures and inviting swirls that distinguish high-end heladerías in the capital. The composition focuses on the artistic presentation of these chilled treats, with sharp focus on the neatly labeled signs that guide customers through the diverse menu of local and international inspirations. Through the glass, one can glimpse the blurred silhouette of a traveler, grounding the image in the shared experience of discovery within this upscale harbor neighborhood. The clean lines of the stainless steel cooling unit contrast with the organic, flowing forms of the ice cream, creating a visual harmony between modern urban infrastructure and culinary tradition. This display serves as a testament to the country's profound love affair with artisanal sweets, which are deeply ingrained in the social fabric of Argentine city life. The image captures the intersection of contemporary urban renewal and long-standing gastronomic indulgence that defines this revitalized port area. Understanding the proliferation of these specialized dessert parlors provides insight into the casual yet sophisticated dining culture that draws visitors to the shores of the Río de la Plata. This image is a collaborative production by Samuel Jeffery and Audrey Bergner for Project 23.
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Puerto Madero, Buenos Aires: Una vibrante vitrina presenta una selección de helados meticulosamente esculpidos, capturando la esencia de la refinada cultura del postre en Argentina. Cada recipiente está lleno de suaves remolinos de los sabores favoritos de Sudamérica, que van desde las icónicas variedades de dulce de leche hasta sofisticados chocolates amargos e infusiones de frutas tropicales. La suave iluminación ambiental interior se refleja en el cristal protector, resaltando las ricas texturas y los atractivos remolinos que distinguen a las heladerías de alta gama en la capital. La composición se centra en la presentación artística de estos dulces fríos, con un enfoque nítido en los carteles cuidadosamente etiquetados que guían a los clientes a través del diverso menú de inspiraciones locales e internacionales. A través del cristal, se puede vislumbrar la silueta borrosa de un viajero, situando la imagen en la experiencia compartida de descubrimiento dentro de este exclusivo barrio portuario. Las líneas limpias de la unidad de refrigeración de acero inoxidable contrastan con las formas orgánicas y fluidas del helado, creando una armonía visual entre la infraestructura urbana moderna y la tradición culinaria. Esta muestra sirve como testimonio del profundo romance del país con los dulces artesanales, que están profundamente arraigados en el tejido social de la vida urbana argentina. La imagen captura la intersección de la renovación urbana contemporánea y la prolongada indulgencia gastronómica que define esta revitalizada zona portuaria. Comprender la proliferación de estas heladerías especializadas proporciona una visión de la cultura gastronómica casual pero sofisticada que atrae a los visitantes a las orillas del Río de la Plata. Esta imagen es una producción colaborativa de Samuel Jeffery y Audrey Bergner para el Proyecto 23.
Explore more of our work:
Local Guides: cheargentinatravel.com & nomadicsamuel.com
🌎 Personal Sites: samueljeffery.net, audreybergner.com & samuelandaudrey.com
Photo by Samuel Jeffery & Audrey Bergner | Project 23
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Select photos of infinity signs and pedestals that I designed, creative directed and stewarded the project with my fabrication partners from concept to install.
A vibrant and colorful display of LEGO sets inside a Toys R US located within Macy’s, showcasing the popular LEGO Friends series. The neatly organized shelves, adorned with eye-catching graphics, invite customers to explore a world of creativity and imagination.
A man stands confidently on a staircase surrounded by a vibrant display of fashion items in various colors. The background features meticulously arranged accessories and garments, showcasing the artistry of contemporary design. The setting radiates a chic Parisian ambiance, inviting viewers to explore the world of fashion.
Select photos of infinity signs and pedestals that I designed, creative directed and stewarded the project with my fabrication partners from concept to install.
Select photos of infinity signs and pedestals that I designed, creative directed and stewarded the project with my fabrication partners from concept to install.
Photos from the new #GentleMonster SoHo showroom/gallery, #fabricated by #CreativeNYC #RetailDisplays #Fashion
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