Harris Teeter interior
Harris Teeter #467 (38,685 square feet)
2129 General Booth Boulevard, Suite 111, Strawbridge Marketplace, Virginia Beach, VA
Opened December 12th, 2018; originally Safeway (May 1987-late 1987), later Gene Walters' Marketplace (late 1987-1992), Farm Fresh (1992-April 2018)
Hey look, the first Farm Fresh-turned-Harris Teeter opened today! I just mentioned last week how there had been no announcement made about these openings until about five days ago when the local news outlets wrote about this store. I guess this means the other nine locations are gonna be opening on Wednesdays through February (probably excluding the day after Christmas). I'm about to have a busy winter!
If this store is reflective of the other locations opening then Harris Teeter is certainly going for a much more uniform look inside compared to what Kroger did. All the department signage here is just the names written in Times New Roman against a small brown rectangle, without any specific pictures or colors to accompany it. I think it looks nice but lacks the flair that Kroger provided. I also thought the reversed layout was interesting (produce/fresh meats on the left, frozen food aisles on the right), but it was already like that when it was Farm Fresh. It also doesn't have a pharmacy, which is why the storefront sign lacks the "Neighborhood food & pharmacy" tag.
But yeah, Harris Teeter grand opening. Cool stuff. I can't wait to check out the other locations when they open, most of which are also in Virginia Beach. I'll keep an eye out for the next opening date announced.
Harris Teeter interior
Harris Teeter #467 (38,685 square feet)
2129 General Booth Boulevard, Suite 111, Strawbridge Marketplace, Virginia Beach, VA
Opened December 12th, 2018; originally Safeway (May 1987-late 1987), later Gene Walters' Marketplace (late 1987-1992), Farm Fresh (1992-April 2018)
Hey look, the first Farm Fresh-turned-Harris Teeter opened today! I just mentioned last week how there had been no announcement made about these openings until about five days ago when the local news outlets wrote about this store. I guess this means the other nine locations are gonna be opening on Wednesdays through February (probably excluding the day after Christmas). I'm about to have a busy winter!
If this store is reflective of the other locations opening then Harris Teeter is certainly going for a much more uniform look inside compared to what Kroger did. All the department signage here is just the names written in Times New Roman against a small brown rectangle, without any specific pictures or colors to accompany it. I think it looks nice but lacks the flair that Kroger provided. I also thought the reversed layout was interesting (produce/fresh meats on the left, frozen food aisles on the right), but it was already like that when it was Farm Fresh. It also doesn't have a pharmacy, which is why the storefront sign lacks the "Neighborhood food & pharmacy" tag.
But yeah, Harris Teeter grand opening. Cool stuff. I can't wait to check out the other locations when they open, most of which are also in Virginia Beach. I'll keep an eye out for the next opening date announced.