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British Library Underground Poster Ad

Check out the QR Code bottom right of the ad. Great that British Library are using QR Codes for Mobile interaction, but 3 things are wrong with this ad...

 

1. QR Code is supposed to resolve to a URL (not much use when you are 61 metres underground)

 

2. The URL is not mobile friendly!

 

3. The position of the QR Code would mean that anyone scanning it would have to be lying on the floor of a dirty Tube station platform!

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Uploaded on November 24, 2010
Taken on November 23, 2010