mark blaylock
ACR
ACR (Auto Club Revolution) had an impressive objective. To create to world’s largest multiplayer online, real time racing game with an unheard of depth of technical knowledge and interactivity. Players would not only be able to choose their cars from every automotive marque in the world, they would also be able to set it up as if it were an actual car. Paying with micro-transactions, players can choose air filters, engines, transmissions, exhausts, tyres etc, that would have a realistic effect on the car.
Working with Eutechnyx; the developers, I had to help them define the user journey and the user experience. The designs then reflecting the scale of ACR, creating a look and feel that appeals to petrol heads of every age, not just teenagers. The reason being that a lot of players would just logon to share their automotive knowledge.
ACR
ACR (Auto Club Revolution) had an impressive objective. To create to world’s largest multiplayer online, real time racing game with an unheard of depth of technical knowledge and interactivity. Players would not only be able to choose their cars from every automotive marque in the world, they would also be able to set it up as if it were an actual car. Paying with micro-transactions, players can choose air filters, engines, transmissions, exhausts, tyres etc, that would have a realistic effect on the car.
Working with Eutechnyx; the developers, I had to help them define the user journey and the user experience. The designs then reflecting the scale of ACR, creating a look and feel that appeals to petrol heads of every age, not just teenagers. The reason being that a lot of players would just logon to share their automotive knowledge.