makeHELLO
Ecotype Logo : Composition
Ecotype Consulting is Eric Shamp, an architect and consultant for sustainable design. When he came to us for his corporate identity, there were three central concepts he wanted to convey: ecological sustainability, economic sustainability and the sustainability of human resources. Along with these three concepts, there was also the concept of ‘ecotype’ which had to be incorporated into the design.
To meet these challenges, one of our main strategies was to utilize basic shapes to maximize the potential for multiple interpretations of an image. Another strategy was to create images with heavy use of negative space so as to transmit the concept of something coming out of its environment.
Ecotype Logo : Composition
Ecotype Consulting is Eric Shamp, an architect and consultant for sustainable design. When he came to us for his corporate identity, there were three central concepts he wanted to convey: ecological sustainability, economic sustainability and the sustainability of human resources. Along with these three concepts, there was also the concept of ‘ecotype’ which had to be incorporated into the design.
To meet these challenges, one of our main strategies was to utilize basic shapes to maximize the potential for multiple interpretations of an image. Another strategy was to create images with heavy use of negative space so as to transmit the concept of something coming out of its environment.