MARKETING OF POLLINATOR-DEPENDENT CROPS ©FAO/Barbara Gemmill-Herren
Crop price information is subject to many drivers, many not linked to pollination. Nonetheless, for many farmers it may be most relevant to show that pollinator-friendly practices have price impacts, due to increases in quality, quantity or timing of production. There is some indication that higher levels of pollination services may help to produce fruit earlier in the season, when prices are higher. Also, in a blind panel test in Australia, people significantly preferred bee pollinated tomatoes over hand-pollinated ones, finding them to have a greater depth of flavor (Hoogendorn et al. 2010).
©FAO/Barbara Gemmill-Herren
MARKETING OF POLLINATOR-DEPENDENT CROPS ©FAO/Barbara Gemmill-Herren
Crop price information is subject to many drivers, many not linked to pollination. Nonetheless, for many farmers it may be most relevant to show that pollinator-friendly practices have price impacts, due to increases in quality, quantity or timing of production. There is some indication that higher levels of pollination services may help to produce fruit earlier in the season, when prices are higher. Also, in a blind panel test in Australia, people significantly preferred bee pollinated tomatoes over hand-pollinated ones, finding them to have a greater depth of flavor (Hoogendorn et al. 2010).
©FAO/Barbara Gemmill-Herren