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2005OCT301705

When technical excellence is commoditised how do you outsmart the other blokes?

 

"Today competence is becoming a commodity. Information is already a commodity. State of the art technology is a commodity. What is really going to matter is value creation. And value creation demands either copying from someone else or creativity."

[Edward de Bono]

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Uploaded on October 30, 2005
Taken on October 30, 2005