BC Chapter of American Marketing Association
BCAMA Pure Networking Event - IPSOS – Understanding the consumer through biometrics
IPSOS is using biometric belts that have been strapped onto consumers' chests in order to understand human reactions in their truest form. More simply, they are measuring the response to stimuli through the nervous system.
Biometrics is a branch of neuroscience that takes the measurement of emotions to a whole new level. It allows marketers to understand the additional dimensions of unconscious consumer responses in their day-to-day decision making, ultimately leading to stronger end results and a greater understanding of how brands and advertising are connecting with people in their everyday lives.
BCAMA Pure Networking Event - IPSOS – Understanding the consumer through biometrics
IPSOS is using biometric belts that have been strapped onto consumers' chests in order to understand human reactions in their truest form. More simply, they are measuring the response to stimuli through the nervous system.
Biometrics is a branch of neuroscience that takes the measurement of emotions to a whole new level. It allows marketers to understand the additional dimensions of unconscious consumer responses in their day-to-day decision making, ultimately leading to stronger end results and a greater understanding of how brands and advertising are connecting with people in their everyday lives.