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Deceptive Packaging -- Pantene Shampoo

The big "50% More Volume" makes it sound like the Pantene shampoo gives you a lot. Until you follow the asterisk around to the fine print on the back, which says "Pantene Shampoo v. Pantene Shampoo plus Conditioner plus Moose." In other words, instead of explaining HOW this product gives you 50% more volume, the asterisk explains that this product actually does NOT give you 50% more volume. How is that not deceptive? Why is that legal? Why is that moral?

 

Packaging documented September 10, 2007, on Pantene PRO V Sheer Volume Volumizante Shampoo, manufactured by Proctor & Gamble, purchased at CostCo.

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Uploaded on September 11, 2007
Taken on September 10, 2007