RBC CM Consumer Research
Icebox offers wholesale customers a brand.JPG
SUSP offers independent the option of licensing the brand "Icebox". For a modest fee, dealers gain access to the "Icebox" name and signage and participate in all the value-added products and programs offered by SUSP. For SUSP, this arrangement helps enhance stickiness of distribution contracts and for the dealer, the arrangement offers indendence plus the advantages of an all-in-one inside solution.
Icebox offers wholesale customers a brand.JPG
SUSP offers independent the option of licensing the brand "Icebox". For a modest fee, dealers gain access to the "Icebox" name and signage and participate in all the value-added products and programs offered by SUSP. For SUSP, this arrangement helps enhance stickiness of distribution contracts and for the dealer, the arrangement offers indendence plus the advantages of an all-in-one inside solution.