WafaMohessin
Hierarchy of Needs
Design Principle
In this picture, Hierarchy of Needs- stratification of aesthetic needs based on Maslow.
it shows that Coke is targeting these type of people in this climate, we might want to avoid campaigns that make the product looks like a luxury good and perhaps instead create a commercial that depicts close family bonds, that all held together by Coke of course.
This is very tactic is often used by the king of soft drinks.
Wafa Mohessin
Hierarchy of Needs
Design Principle
In this picture, Hierarchy of Needs- stratification of aesthetic needs based on Maslow.
it shows that Coke is targeting these type of people in this climate, we might want to avoid campaigns that make the product looks like a luxury good and perhaps instead create a commercial that depicts close family bonds, that all held together by Coke of course.
This is very tactic is often used by the king of soft drinks.
Wafa Mohessin