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Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Having taken sociology as a minor in college, I personally found this book to be quite intriguing as Malcom Gladwell did an outstanding job in explaining and providing examples of how people react with one another or find themselves in certain situations from the perspective of utilizing the unconscious portion of one's mind. Simply put, the title of his book, says it all! His scientific approach to rapid cognition, along with other studies such as the race IAT, will leave you dumbfounded as you try to attempt to either shape, confirm, or deny your own opinion of how your perceive people of different races when you associate them with different words. I have always loved learning about people, social groups, and knowing why people behave or respond they way they do with other people and/or other cultures. This book just takes it a step further by explaining how people's rapid intuitiveness and instant judgment often provides a more accurate conclusion than what they would have otherwise spent large amounts of time thinking about only to surface with poor judgment aka the wrong answer/solution (in some cases....not all). If anything, this book will make you a bit more life smart/people smart/street smart in being more mindful and understanding of how people behave and make judgments...especially when judgments occur in the BLINK of an eye! For More 5 Star Reviews Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

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Uploaded on November 1, 2012
Taken on November 1, 2012