beauty salon design
Salon Retail Tips - Matthew Lutos
Matthew Lutos is the managing director of salon furniture company Beauty Planet Salon Design and Olymp UK and when it comes to salon design and how to retail – it’s his forte.
Last month Matthew expressed the need to clearly display your salon retail products and all the relevant information about each product. This month, Matthew suggests dedicating a retail manager to the area.
“In order for your retail business to be a success, every single member of your team needs to have in-depth product training. The biggest point of difference between a salon and the high street is that you have the professional expertise to offer clients. You’re the experts in creating a style and understanding what products are needed to get the look. Can you really imagine a supermarket assistant knowing what products are best for fighting frizz or what conditioner is best for redheads? Of course not, that’s why it’s vital that your team are truly experts in retail.
Salon Design Services by Matthew Lutos
Salon Retail Tips - Matthew Lutos
Matthew Lutos is the managing director of salon furniture company Beauty Planet Salon Design and Olymp UK and when it comes to salon design and how to retail – it’s his forte.
Last month Matthew expressed the need to clearly display your salon retail products and all the relevant information about each product. This month, Matthew suggests dedicating a retail manager to the area.
“In order for your retail business to be a success, every single member of your team needs to have in-depth product training. The biggest point of difference between a salon and the high street is that you have the professional expertise to offer clients. You’re the experts in creating a style and understanding what products are needed to get the look. Can you really imagine a supermarket assistant knowing what products are best for fighting frizz or what conditioner is best for redheads? Of course not, that’s why it’s vital that your team are truly experts in retail.
Salon Design Services by Matthew Lutos