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Consistencies in mass-produced printed text

Greater distribution of printed text facilitated consistencies in the written text. Beforehand inconsistencies in writing, grammar, punctuation, spacing and hyphenation were rife, resulting in poor literacy amongst the majorities who weren't afforded the original texts. The consistencies in language rules enabled learners to better interpret the author's intentions.

 

"The reader reacts to the words on the page one way rather than another because he operates according to the same set of rules that the author used to generate them" (Rosenblatt, 1964, p.17)

 

(image source: www.worldofstock.com/slides/PHI2905.jpg)

 

Other references:

 

Bolter, Jay David. (2001). Writing space: Computers, hypertext, and the remediation of print [2nd edition]. Mahwah, NJ: Lawrence Erlbaum.

 

McLuhan, M. (1962). The gutenberg galaxy: the making of typographic man. University of Toronto Press.

 

Rosenblatt, Louise. (1978). The reader, the text, the poem. Southern Illinois University Press.

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Uploaded on June 27, 2012
Taken on June 28, 2012