Perfect Timing
In "Back to the Future II", Marty McFly traveled in to the far future of 2015. October 22, 2015 to be exact, and that date is now close at hand. So Pepsi took full advantage by appearing at NY Comic Con to promote the fictitious beverage from the film, Pepsi Perfect. They had a Delorean in the convention center and a model dressed as Doc Brown, and if someone wanted to get a promotion tube/bottle of Pepsi Perfect, they had to dress up like Marty McFly and pose with Doc next to the time machine. Genius marketing, all around.
Perfect Timing
In "Back to the Future II", Marty McFly traveled in to the far future of 2015. October 22, 2015 to be exact, and that date is now close at hand. So Pepsi took full advantage by appearing at NY Comic Con to promote the fictitious beverage from the film, Pepsi Perfect. They had a Delorean in the convention center and a model dressed as Doc Brown, and if someone wanted to get a promotion tube/bottle of Pepsi Perfect, they had to dress up like Marty McFly and pose with Doc next to the time machine. Genius marketing, all around.