The High Low
The Social-Curation Store
Sites like Svpply are more like curation systems than retailers. Sure, Svpply's homepage looks like an eclectic online boutique, but the products shown are chosen as a result of being “liked” by the site’s users. (An alternative is Shopstyle, an exhaustive collection of items from other online stores).
In Svpply's case, users follow each other -- the site allows you to filter in your Twitter contacts and Facebook friends or just follow strangers with taste you admire -- and stores that they like. Thus no two Svpply homepages are the same, as the feed of items is dependent on who you're following, what you like, and what the editors have chosen for you.
The Social-Curation Store
Sites like Svpply are more like curation systems than retailers. Sure, Svpply's homepage looks like an eclectic online boutique, but the products shown are chosen as a result of being “liked” by the site’s users. (An alternative is Shopstyle, an exhaustive collection of items from other online stores).
In Svpply's case, users follow each other -- the site allows you to filter in your Twitter contacts and Facebook friends or just follow strangers with taste you admire -- and stores that they like. Thus no two Svpply homepages are the same, as the feed of items is dependent on who you're following, what you like, and what the editors have chosen for you.