“Modern as America.” Double-page ad for the 1939 Dodge in “The Saturday Evening Post,” Feb. 25, 1939. Art by Arthur Radebaugh.
“What 1939 Car is Packed with New Ideas? Take a Look. That’s All Dodge Asks!
“This year they all ‘went to town!’ Practically all the new 1939 cars boast new ideas, new design, new refinements. Yet this year, as in every year, one car stands out above the others. And motorists are asking: ‘What 1939 car is the standout . . . what car gives most for the money . . . most in new ideas?’
“We believe we know the answer. But we’re going to let you decide. With the big new Dodge Luxury Liner to back us up, we simply say: ‘Take a look . . . that’s all Dodge asks!’
“Exciting New Features! Before you decide on any car, go to your Dodge dealer and take a look at the new Luxury Liner in every exciting detail. Take a look at the new handy gearshift near the steering wheel – yours at no extra cost! . . . at the new Dodge headlights for safer night driving! . . . at the new kind of speedometer with the safety light that flashes green, amber and red – keeps you ever mindful of the speed you’re traveling!
“Take a look, too, at the new ‘invisible’ luggage compartment, completely concealed beneath the wind-streamed rear ensemble, yet 27% larger! . . . new Individual-Action Front Wheel Springing with coil springs of tougher, longer-lived Amola Steel! . . . new V-type windshield with 23% more safety glass area! Take a look at these and many other brilliant new ideas that will excite you as no previous Dodge ever has!
“And don’t forget the new, roomier interior . . . pillow-type upholstery . . . new ‘Jewel Case’ instrument panel . . . all features that every woman – and every man – is bound to admire! And remember, too, the famous Dodge engine – ‘Scotch Dynamite’ – with all the proven Dodge economy features, plus new advancements for even more efficient operation!
"New Lower Prices! Last, but not least, take a look at the price tag! Here’s where you’ll get your biggest thrill – for this bigger, roomier Luxury Liner is priced even lower than last year’s Dodge! If your present car is of average value, you’ll be surprised how low your monthly payments will be – amazed at what a slight difference there is between Dodge monthly payments and those of the leading low-priced cars! Coupes $756 and up (equivalent to $18,167 in 2026); Sedans $815 and up (equivalent to $19,581 in 2026)." [From the ad copy]
“Modern as America.” Double-page ad for the 1939 Dodge in “The Saturday Evening Post,” Feb. 25, 1939. Art by Arthur Radebaugh.
“What 1939 Car is Packed with New Ideas? Take a Look. That’s All Dodge Asks!
“This year they all ‘went to town!’ Practically all the new 1939 cars boast new ideas, new design, new refinements. Yet this year, as in every year, one car stands out above the others. And motorists are asking: ‘What 1939 car is the standout . . . what car gives most for the money . . . most in new ideas?’
“We believe we know the answer. But we’re going to let you decide. With the big new Dodge Luxury Liner to back us up, we simply say: ‘Take a look . . . that’s all Dodge asks!’
“Exciting New Features! Before you decide on any car, go to your Dodge dealer and take a look at the new Luxury Liner in every exciting detail. Take a look at the new handy gearshift near the steering wheel – yours at no extra cost! . . . at the new Dodge headlights for safer night driving! . . . at the new kind of speedometer with the safety light that flashes green, amber and red – keeps you ever mindful of the speed you’re traveling!
“Take a look, too, at the new ‘invisible’ luggage compartment, completely concealed beneath the wind-streamed rear ensemble, yet 27% larger! . . . new Individual-Action Front Wheel Springing with coil springs of tougher, longer-lived Amola Steel! . . . new V-type windshield with 23% more safety glass area! Take a look at these and many other brilliant new ideas that will excite you as no previous Dodge ever has!
“And don’t forget the new, roomier interior . . . pillow-type upholstery . . . new ‘Jewel Case’ instrument panel . . . all features that every woman – and every man – is bound to admire! And remember, too, the famous Dodge engine – ‘Scotch Dynamite’ – with all the proven Dodge economy features, plus new advancements for even more efficient operation!
"New Lower Prices! Last, but not least, take a look at the price tag! Here’s where you’ll get your biggest thrill – for this bigger, roomier Luxury Liner is priced even lower than last year’s Dodge! If your present car is of average value, you’ll be surprised how low your monthly payments will be – amazed at what a slight difference there is between Dodge monthly payments and those of the leading low-priced cars! Coupes $756 and up (equivalent to $18,167 in 2026); Sedans $815 and up (equivalent to $19,581 in 2026)." [From the ad copy]