“Tire Toes” ad for United States Tires in “The Saturday Evening Post,” April 21, 1917.
“Nature makes no mistakes in her ‘inventions.’ Among the million or so things she ‘invented,’ were feet for our Adamite ancestors to walk on – and toes to make walking sure.
“Then she calloused and hardened those toes into durable, tough ‘nobs’ which gave primal man a good, tenacious grip on the ground.
“Since Nature makes no mistakes, we made no mistake when we copied her and invented the ‘Nobby’ Tread. Tough, resilient callouses that grip the ground with all the tenacity of Adamite toes. . .” [Ad copy]
[Note: The term “Adamite ancestors” in the ad likely refers to descendants of Adam, as in Adam and Eve from the Bible. However, the term also has a more specific historical context. The Adamites believed they had regained the primeval innocence of Adam and Eve before the Fall. They practiced nudism during their religious assemblies, rejecting marriage and other social norms, which they saw as unnecessary in their state of regained purity. This sect was often considered heretical by mainstream Christian authorities.]
“Tire Toes” ad for United States Tires in “The Saturday Evening Post,” April 21, 1917.
“Nature makes no mistakes in her ‘inventions.’ Among the million or so things she ‘invented,’ were feet for our Adamite ancestors to walk on – and toes to make walking sure.
“Then she calloused and hardened those toes into durable, tough ‘nobs’ which gave primal man a good, tenacious grip on the ground.
“Since Nature makes no mistakes, we made no mistake when we copied her and invented the ‘Nobby’ Tread. Tough, resilient callouses that grip the ground with all the tenacity of Adamite toes. . .” [Ad copy]
[Note: The term “Adamite ancestors” in the ad likely refers to descendants of Adam, as in Adam and Eve from the Bible. However, the term also has a more specific historical context. The Adamites believed they had regained the primeval innocence of Adam and Eve before the Fall. They practiced nudism during their religious assemblies, rejecting marriage and other social norms, which they saw as unnecessary in their state of regained purity. This sect was often considered heretical by mainstream Christian authorities.]