nealstimler
Sharing is Daring. Openness as a Business Strategy
J. Boye Conference 2012
The Hub CityView, 30 South 17th Street
Philadelphia, Pennsylvania 19103, USA
Session Link: (philadelphia12.jboye.com/presentation/sharing-is-caring-i...)
Speakers: Merete Sanderhoff
Time: 11.15 am - 12.00 am Wednesday, May 9th 2012
Session: Web Strategy and Governance – The Business case for Prioritizing Organization and Content
Track: Web strategy and governance
More and more museums around the globe are giving away digital copies of artworks in the Public Domain for free. Research has proven that the traditional business model of charging for access to and use of images is losing museums large sums of money. So there seems to be good reason in changing tracks.
At the same time, museums are running a risk by providing free and unrestricted access to common cultural heritage. While more and more museum professionals argue that this is a necessary risk in order to be present and relevant to today’s users, it also poses major challenges to the museum sector to reinvent its economy.
What can museums put in place of their old business models? How can they make a sustainable business out of giving stuff away for free? Might museums inspire other business sectors to explore free and open access as a way to secure customers and revenue streams in the networked society?
Sharing is Daring. Openness as a Business Strategy
J. Boye Conference 2012
The Hub CityView, 30 South 17th Street
Philadelphia, Pennsylvania 19103, USA
Session Link: (philadelphia12.jboye.com/presentation/sharing-is-caring-i...)
Speakers: Merete Sanderhoff
Time: 11.15 am - 12.00 am Wednesday, May 9th 2012
Session: Web Strategy and Governance – The Business case for Prioritizing Organization and Content
Track: Web strategy and governance
More and more museums around the globe are giving away digital copies of artworks in the Public Domain for free. Research has proven that the traditional business model of charging for access to and use of images is losing museums large sums of money. So there seems to be good reason in changing tracks.
At the same time, museums are running a risk by providing free and unrestricted access to common cultural heritage. While more and more museum professionals argue that this is a necessary risk in order to be present and relevant to today’s users, it also poses major challenges to the museum sector to reinvent its economy.
What can museums put in place of their old business models? How can they make a sustainable business out of giving stuff away for free? Might museums inspire other business sectors to explore free and open access as a way to secure customers and revenue streams in the networked society?