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save japan

Primary design for a donation campaign including screen promotions, web banner and giving cards. Used to promote special offering for the japan catastrophe that will happen over two weeks. Primary audience is the church family. Goal is to convey that giving something = saving someone, as in our money is more than just a resource, but literally a tool of salvation to those impacted.

 

Wanted something simple, yet iconic and striking. Wood background is only there to differentiate the border of the white screen - screens/banners/cards will all be white. Thoughts? Improvements?

 

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Uploaded on March 17, 2011
Taken on March 17, 2011