Tony Pritchard LCC
Icebreaker leaflet Inside 1996
This concertina leaflet folds into three. There are 4 columns per page. The design is divided in half horizontally related to the two dates. The structure of a design tends to come from an analysis of the copy. The grid and the typography is aiming to articulate the information. This basic architecture happens first, then as a designer visual style is applied. The blocks of greens and blues emphasise the information but they are creating visual impact as well. A designer sees the informational needs as well as the compositional requirements.
Icebreaker leaflet Inside 1996
This concertina leaflet folds into three. There are 4 columns per page. The design is divided in half horizontally related to the two dates. The structure of a design tends to come from an analysis of the copy. The grid and the typography is aiming to articulate the information. This basic architecture happens first, then as a designer visual style is applied. The blocks of greens and blues emphasise the information but they are creating visual impact as well. A designer sees the informational needs as well as the compositional requirements.