May we present Fazer? : English language confectionery catalogue : Karl Fazer : Helsinki, Finland : nd [ca.1960] : Fazer biscuits

An English language catalogue for the products of Fazer entitled “May we present Fazer?” and issued by the famous Finnish confectionery and food company of Karl Fazer. Consisting of loose leaf sheets, clip-bound in a folder, the catalogue is not dated but the product range and design feels late-1950s to early 1960s.

 

Karl Fazer opened his first café in Helsinki, Finland, in 1891 and rapidly branched out into manufacturing a range of chocolates and confectionery. The ranges were often carefully packaged and branded such as Fazer Sininen-Fazer Blue milk chocolate introduced in 1922. The company is still independent and its brands are to be found widely across the Scandinavian countries where they also produce a large range of bakery goods and biscuits.

 

I do not recall them as ever having much visibility in the UK market – a crowded field with its own manufacturers – but the Christmas arrival of Orange and Lemon Slices did occasionally, I recall, include Fazer’s blue packaging.

 

The catalogue shows a wide range of products and it is fascinating to see packaging in colour. The company has produced biscuits for many years although ownership of the product range and production has, at times, shifted; at one time Fazer Keksit was a jointly owned company with the UK's United Biscuits. The range shown here includes Onni, Siro, Cream Crackers, Tuliais, Rex and Marie.

 

Done