Shelf Appeal : October 1935 : Creative Journals Ltd., London : 1935
The front cover to the October 1935 issue of Shelf Appeal, the magazine that considered the issues of packaging, display and advertising. Interestingly this issue's editorial considers the magazine's policy of commissioning a different artwork for each issue; this by 'Berger' shows two radio 'valves' singing to each other and is related to a substantial article on radio advertising. This was an interesting proposition in the UK as the BBC had an effective monopoly of national broadcasting and advertisers would have had to use one of the stations based on the Continent and whose signal was available in various areas of the country.
Shelf Appeal : October 1935 : Creative Journals Ltd., London : 1935
The front cover to the October 1935 issue of Shelf Appeal, the magazine that considered the issues of packaging, display and advertising. Interestingly this issue's editorial considers the magazine's policy of commissioning a different artwork for each issue; this by 'Berger' shows two radio 'valves' singing to each other and is related to a substantial article on radio advertising. This was an interesting proposition in the UK as the BBC had an effective monopoly of national broadcasting and advertisers would have had to use one of the stations based on the Continent and whose signal was available in various areas of the country.