Selling by Supermarket : article in : Art & Industry : Studio Ltd. : London : June 1956 : pages 184 & 185
By the mid-1950s the concept of supermarket and self-service reatil shopping was becoming established in the UK. This article from the June 1956 issue of "Art & Industry" magazine looks as the trend and the changes in design this required. This was two-fold; firstly the shelving units, or 'gondolas', that allowed visibilty of products as well as flexibility of layout for the shop, and the changes to the packaging design for goods to be sold via supermarkets and self-service. This latter involved ensuring that packaging was durable and was highly legible for shoppers to allow for recognition.
In terms of shopping fittings and equipments various interiors and layouts are shown as well as examples of units from manufacturers such as Parnall's and their 'Shomore' range.
I've scanned some sample double page spreads.
This shows the exterior of a Premier Supermarket in Maidenhead and the interior of the "longest" supermarket in Europe, one of the chain's branches in Edgware, North London. The exterior facade and architecture was dominated by bold and illuminated signage, this by the Claude-General Neon Lights Ltd., a division of the British GEC.
Selling by Supermarket : article in : Art & Industry : Studio Ltd. : London : June 1956 : pages 184 & 185
By the mid-1950s the concept of supermarket and self-service reatil shopping was becoming established in the UK. This article from the June 1956 issue of "Art & Industry" magazine looks as the trend and the changes in design this required. This was two-fold; firstly the shelving units, or 'gondolas', that allowed visibilty of products as well as flexibility of layout for the shop, and the changes to the packaging design for goods to be sold via supermarkets and self-service. This latter involved ensuring that packaging was durable and was highly legible for shoppers to allow for recognition.
In terms of shopping fittings and equipments various interiors and layouts are shown as well as examples of units from manufacturers such as Parnall's and their 'Shomore' range.
I've scanned some sample double page spreads.
This shows the exterior of a Premier Supermarket in Maidenhead and the interior of the "longest" supermarket in Europe, one of the chain's branches in Edgware, North London. The exterior facade and architecture was dominated by bold and illuminated signage, this by the Claude-General Neon Lights Ltd., a division of the British GEC.