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Wolseley Motors : advert in "Travel Notes" : booklet issued by the Southern Railway of England : 1923

An advert for Wolseley Motors found in a small booklet/folder called "Travel Notes" issued by the Southern Railway to assist travellers to the Continent. The folder includes a pocket for travel documents as well as many pages of adverts.

 

The folder must have been issued just after the 1923 Grouping as although the main text refers to the Southern Railway, elsewhere it appears as the either still the South Eastern & Chatham Railway or the Southern Railway (S. E. & C. Section) as well as including adverts such as this for the Caledonian that would have been, by the time of printing, part of the London Midland & Scottish Railway.

 

The advert notes two services provided by Wolseley Motors of Birmingham; firstly, a range of motor cars to be seen in the showroom at Wolseley House in London's Piccadilly, then quite the home for motor manufacturers premier London showrooms. Secondly it notes that Wolseley's were available for hire from their garage situated in Petty France, near St. James's Park, in Westminster, As noted on the advert, the company was at this time still part of the Vickers armaments concern. They had their origin in The Wolseley Sheep Shearing Machine Company Limited, set up in the UK in the 1880s exploit the design of sheep shearing equipment developed by F. Y. Wolseley and that employed the talents of one Herbert Austin who was happy to consider diversification for the company. Amongst the products considered and constructed Austin developed a motor car in 1896; however by 1900 the sheep shearing concern decided against further development and the interest was spun off into a separate company that Austin joined, The Wolseley Tool and Motor Car Company, into which Vickers put substantial amounts of capital.

 

Although Wolseley were, for the day, highly successful, Austin left in 1905 to set up his own business again in Birmingham. At the time of this advert Wolseley were still amongst the big players in the UK motor car market but by 1927 they became over-extended, failed and the receivers sold them to Austin's rival, William Morris, who bought them personally - they would not be folded into the Morris/Nuffield stable until a decade later.

 

As befits Travel Notes whoever had this booklet and folder has indeed, in various places, left us notes; this was their first trip from British soil to France on Saturday 10 May 1924. We're told elesewhere that they returned to England on the 25 July of that year. There was also "No place like Earls Court" and "No one like Johnny"!

 

Wolseley

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Uploaded on December 30, 2023