Cover the Country in Comfort! : Alexander's Royal Blue Motor Coach Tours booklet (Sixth edition) : W. Alexander & Sons Ltd., Glasgow : 1934
For many years the Scottish based bus and coach operator W. Alexander's issued an annual guide to the "motor coach tours and services on every road in the North of Scotland" and this, the sixth edition, was issued in 1934. By this date Alexander's were part of the vast SMT empire that, backed by railway investment, was well on the way to being the dominant bus and coach operator in Scotland. Indeed, in later years, they formed the basis of the nationalised Scottish Bus Group.
The booklet was printed on their behalf by the advertising arm of John Menzies & Co. Ltd., better known as newsagents. This issue is very contemporary in terms of the graphic design and lettering and the 'jazzy' cover, as well as several of the adverts, are credited to "Maxwell". Who "Maxwell" was I do not know; Some advert panels are signed W.M.M. - but possibly it could be from the W R Foster Maxwell Artists who provided much artwork for advertising purposes.
The "Royal Blue" coaches used vehicles that carried the nickname "Bluebird" and in later years this was the name used for Alexander's coach 'brand'.
Cover the Country in Comfort! : Alexander's Royal Blue Motor Coach Tours booklet (Sixth edition) : W. Alexander & Sons Ltd., Glasgow : 1934
For many years the Scottish based bus and coach operator W. Alexander's issued an annual guide to the "motor coach tours and services on every road in the North of Scotland" and this, the sixth edition, was issued in 1934. By this date Alexander's were part of the vast SMT empire that, backed by railway investment, was well on the way to being the dominant bus and coach operator in Scotland. Indeed, in later years, they formed the basis of the nationalised Scottish Bus Group.
The booklet was printed on their behalf by the advertising arm of John Menzies & Co. Ltd., better known as newsagents. This issue is very contemporary in terms of the graphic design and lettering and the 'jazzy' cover, as well as several of the adverts, are credited to "Maxwell". Who "Maxwell" was I do not know; Some advert panels are signed W.M.M. - but possibly it could be from the W R Foster Maxwell Artists who provided much artwork for advertising purposes.
The "Royal Blue" coaches used vehicles that carried the nickname "Bluebird" and in later years this was the name used for Alexander's coach 'brand'.