W. May Ltd., dyers & cleaners : advert on Sheffield Corporation Tramways & Motors ; Bus Routes & Fares : folder issued by Sheffield Corporation Transport Department : nd [c.1935]

Sheffield's municipal transport department were enthusiastic when it came to publicising their bus and tram routes, partially due to the fact that after 1929 the Corporation formed part of a Joint Omnibus Committee with two of the Grouped railways, the London MIdland & Scottish and the London & North Eastern Railways. This gave 'their' buses the great advantage of an unusually large geographic operating area and this included large parts of the Derbyshire Peak District. In response the Department actively encouraged the use of their routes, buses and city tramways, for walks and rambles at a time when such pastimes were very popular.

 

This small card folder is an interesting take on facilities available. It takes the form of a wheel that lists destinations in alphabetic order along with route numbers, basic fares and the starting points of the various bus routes; some were 'feeders' to the city's extensive tramways system that served the urban core of Sheffield. It also shows the 'logo' of SCTM that was used on various items of publicity at the time.

 

The card is in a very 'thirties style and was produced by Stanley Studios. The back cover has an advert for local dyers and cleaners W. May Ltd. that is inset on the same background as the front cover that shows a motor bus amongst stylised 'Clarice Cliff' landscapes. It is not dated and feels mid-1930s but could be a little earlier.

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